Our People

Simon Boakes

Simon is a strategic and methodical leader with a disciplined approach to building and scaling businesses in the heavy machinery sector. With deep experience across supply chain, operations, and distribution, he focuses on creating structured, repeatable systems that deliver consistent results.

He is driven by clarity, accountability, and long-term thinking, ensuring every part of the business is aligned and operating efficiently. As Founder and Executive Chair of BOA, Simon values strong execution, practical decision-making, and a team culture built on performance and continuous improvement.